THE RHYME AND THE REASON

Framing the reasoning and methodology How to read the book

THE CHICKEN AND THE EGG

Whether You Start With an Idea or Start With a Team, Team Is Essential

THE MYTHS OF IDEATION

Problem Discovery and the ideation Process

A GOOD IDEA IS NOT ENOUGH

The Hunt for Product-Market Fit

THERE IS MORE THAN ONE WAY TO COOK AN EGG

Iterations, Pivots, and Everything in Between

CAC IS KING

The Case for Unit Economics and the Business End of the Business

SHOW ME THE MONEY

Raising Money One Way or Another

THE MOON OR BUST

Exiting One Way or the Other

RISK AND YOU SHALL RECEIVE

Closing Thoughts

TIMELINE OF 20 YEARS OF PROGRAM MILESTONES

MENTIONED ALUMNI

MENTIONED VENTURES

ENTREPRENEURS NEVER FAIL

Learnings and Case Studies From 20 Years of the Zell Entrepreneurship Program at IDC Herzliya.

By
Liat Aaronson