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Between ideation, scaling, and pivoting, Tomer Dean, Peleg Aran and Nitzan Gal, founders of Bllush, share their wins and pitfalls during their search for product-market fit.

After building a product for everyone, Co-Founders of FIRMUS changed their strategy and identified the metric leading them to product-market fit. By: Roy Druker, Arielle Evan and Eden Vilker

How Or Briga, founder and CEO of Novos, used a community to find product-market fit and build a revenue driving business.

The trials and tribulations of finding product-market fit, with a growing and evolving customer base. Loox Founders: Yoni Elbaz and Moran Benisty, Zell-10.

This case study dives into the importance of validating assumptions in order to reach product-market fit. Founders: Micahel Levy, Zell-18, Ori Soffer

The intensity and sacrifices Or Nuri and Alon Maltzov, founders of adjusti.co, made in order to successfully bootstrap their business to an exit.

Alon Joffe, Alon Rabinovich and Dror Zaide, founders of Eleos Health, explain how they used the mental health industry's rise during the COVID-19 pandemic to explore, validate and reach to product-market fit.

The Parametrix team share their ideation journey, their core team values, and how they got to product-market fit without launching a product in the insurance industry.

Ron Gura, the founder of The Gifts Project, shares his fairytale startup story of how a small, self-motivated team, built a social group gifting platform that quickly got acquired by eBay for $30 million.

Hagar Valiano Rips shares how she broke down the gaps within overly bureaucratic industry and built an MVP that democratizes oversized global shipping.

Adi Eckhouse, founder of RealFace, shares her two cents on how to choose a co-founder, pivoting from B2C to B2B, and RealFace’s acquisition by Apple.

Everything you need to know about fundraising, as told by Eyal Gura, founder of Zebra Medical, veteran entrepreneur and the first Zell graduate with a case study within the Harvard Business School collection.

The story of two unlikely founders that started an online retail business overnight and through it discovered the secrets to a successful partnership.

Daniel Tal, Founder of Wibiya, shares his struggles focusing on a target audience and the impact it had on their business model.

Yotam Cohen sheds light on his thorough process for validating a business idea, raising funds as second-time entrepreneur, and how to get creative with a pitch deck.

A deep dive into how Bizzabo began, how the founders reached product-market fit, and the company's various pivots - the last one keeping the company afloat in a post COVID-19 world.

Liat Mordechay Hertanu, founder of 24me, shares what it’s like to start a venture with her life partner, from ideation to releasing a product to market.

The highs and lows of building, scaling and closing a hardware company in the automobile industry, as told by Engie’s founder, Gal Aharon.

Lumen founder, Daniel Tal, shares the various hacks they did to discover their target audience, while evolving their hardware product over a six year period.

Founder, Nimrod Bar-Levin, discusses the evolution of OnO Apps, from ideation to acquisition, as trailblazers in the app development space.

Mika Kayt, founder of Outgage, discusses how they pivoted twice in four years before becoming the business they are today, including shifting their model for corporate gifting to B2B.

Yonatan Raz-Fridman talks about leadership, the ins and outs of finding and hiring the right talent, and how best to let go of team members when it’s simply not a fit.

Good Pharm founder, Adam Friedler, shares their bootstrapping methodologies, which led to profitability and ultimately the company's successful exit.

Steve Avery, founder of YesChef, shares the 4 questions he answered before executing his vision, as well as the harsh truths of being a sole founder and what it's like to raise capital as an outsider.

Yotam Cohen, founder of Wibbitz (and Daisy), shares his tips on how to build a strong company culture, including how best to hire and let go of team members.

Yoni Elbaz, founder of Loox, shares all his tricks for bootstrapping, as well as best practices for acquiring new customers.

Rewire founders share how they built their team, their strategies for scaling, and the impact of COVID-19 on their business.

Uri Marchand, founder of Overwolf, discusses the trials and tribulations of building their MVP and the cost of waiting too long to launch to market.

Tommy Barav, founder of Magical, discusses how they reached product-market fit by growing a Facebook group of thousands around Super Tools.