Entrepreneurs
Never Fail

The Book and Case Studies from 20 Years of the Zell Entrepreneurship Program at Reichman University.

This online repository of case studies is based on the book, Entrepreneurs Never Fail, written by Liat Aaronson, who has led the Zell Entrepreneurship Program for most of its 20 years and now serves as its chairperson. The book includes case studies on companies founded by program alumni of the Zell Entrepreneurship Program, a venture creation program for undergraduate students at Reichman University, which was founded and is generously supported by American entrepreneur, Sam Zell. This compilation of case studies represents the learnings and experiences of founders and their companies, whether created in the program or many years after.

Explore the online depository

“All the opportunity in the world means nothing if you don’t actually pull the trigger.”

Sam Zell

“It just never occurred to me that I couldn’t do it. If you’re not aware that you’re not supposed to be able to do something, the barriers to doing it are dramatically lessened.”

Sam Zell

“If everyone is going left, look right.”

Sam Zell

“Understand the downside.”

Sam Zell

“We suffer from not knowing the numbers.”

Sam Zell

“Taking risks is really the only way to consistently achieve above-average returns.”

Sam Zell

“The environment you spend most of your waking hours in reflects who you are, and the type of people you want working with you and for you.”

Sam Zell

“There is tremendous value in being a good listener.”

Sam Zell

“Reputation is your most important asset. Your name reflects your character.”

Sam Zell

“The word ‘failure’ is not in my lexicon.”

Sam Zell

Featured case studies

Wibbitz – A Story of Company Culture

Whether You Start With an Idea or Start With a Team, Team Is Essential

Yotam Cohen, founder of Wibbitz (and Daisy), shares his tips on how to build a strong company culture, including how best to hire and let go of team members.

The Importance of Reaching a Real Product-Market Fit

Between ideation, scaling, and pivoting, Tomer Dean, Peleg Aran and Nitzan Gal, founders of Bllush, share their wins and pitfalls during their search for product-market fit.

Cracking User Segmentation in a Fragmented Market

After building a product for everyone, Co-Founders of FIRMUS changed their strategy and identified the metric leading them to product-market fit. By: Roy Druker, Arielle Evan and Eden Vilker

Community Market Fit Leading to Product Market Fit

How Or Briga, founder and CEO of Novos, used a community to find product-market fit and build a revenue driving business.

Finding Your Market and Fitting In

The trials and tribulations of finding product-market fit, with a growing and evolving customer base. Loox Founders: Yoni Elbaz and Moran Benisty, Zell-10.

How to Validate Your Assumptions

This case study dives into the importance of validating assumptions in order to reach product-market fit. Founders: Micahel Levy, Zell-18, Ori Soffer

Ride or Die Side-Effect from Bootstrapping

The intensity and sacrifices Or Nuri and Alon Maltzov, founders of adjusti.co, made in order to successfully bootstrap their business to an exit.

Featured videos

Startup Jargon 101: Net Promoter Score

How Alon Rabinovich, Co-Founder and CTO of Eleos, Defines NPS

Alon Rabinovich, Co-Founder and CTO of Eleos, defines NPS and how he applies it to his business

Startup Jargon 101: Cashflow

David Benzimra, Co-Founder and COO of WeSki, defines Cashflow and how he applies it to his business

Startup Jargon 101: Founders-Market Fit

Or Briga, Founder and CEO of Novos.GG, defines Founders-Market Fit and how he applies it to his business

Startup Jargon 101: MVP

Maya Cohen, Co-Founder and CEO of Monto, defines MVP and how she applies it to her business

Automobile

Technology

Finance

B2C

B2B

Team Building

Bootstrapping

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