Entrepreneurs
Never Fail

The Book and Case Studies from 20 Years of the Zell Entrepreneurship Program at Reichman University.

This online repository of case studies is based on the book, Entrepreneurs Never Fail, written by Liat Aaronson, who has led the Zell Entrepreneurship Program for most of its 20 years and now serves as its chairperson. The book includes case studies on companies founded by program alumni of the Zell Entrepreneurship Program, a venture creation program for undergraduate students at Reichman University, which was founded and is generously supported by American entrepreneur, Sam Zell. This compilation of case studies represents the learnings and experiences of founders and their companies, whether created in the program or many years after.

Explore the online depository

“All the opportunity in the world means nothing if you don’t actually pull the trigger.”

Sam Zell

“If everyone is going left, look right.”

Sam Zell

“The word ‘failure’ is not in my lexicon.”

Sam Zell

“It just never occurred to me that I couldn’t do it. If you’re not aware that you’re not supposed to be able to do something, the barriers to doing it are dramatically lessened.”

Sam Zell

“There is tremendous value in being a good listener.”

Sam Zell

“We suffer from not knowing the numbers.”

Sam Zell

“Taking risks is really the only way to consistently achieve above-average returns.”

Sam Zell

“The environment you spend most of your waking hours in reflects who you are, and the type of people you want working with you and for you.”

Sam Zell

“Reputation is your most important asset. Your name reflects your character.”

Sam Zell

“Understand the downside.”