Case study

Tommy Barav, founder of Magical, discusses how they reached product-market fit by growing a Facebook group of thousands around Super Tools.

Uri Marchand, founder of Overwolf, discusses the trials and tribulations of building their MVP and the cost of waiting too long to launch to market.

Rewire founders share how they built their team, their strategies for scaling, and the impact of COVID-19 on their business.

Yoni Elbaz, founder of Loox, shares all his tricks for bootstrapping, as well as best practices for acquiring new customers.

Yotam Cohen, founder of Wibbitz (and Daisy), shares his tips on how to build a strong company culture, including how best to hire and let go of team members.

Steve Avery, founder of YesChef, shares the 4 questions he answered before executing his vision, as well as the harsh truths of being a sole founder and what it's like to raise capital as an outsider.

The highs and lows of building, scaling and closing a hardware company in the automobile industry, as told by Engie’s founder, Gal Aharon.

Founder, Nimrod Bar-Levin, discusses the evolution of OnO Apps, from ideation to acquisition, as trailblazers in the app development space.

Daniel Tal, Founder of Wibiya, shares his struggles focusing on a target audience and the impact it had on their business model.

Everything you need to know about fundraising, as told by Eyal Gura, founder of Zebra Medical, veteran entrepreneur and the first Zell graduate with a case study within the Harvard Business School collection.

Liat Mordechay Hertanu, founder of 24me, shares what it’s like to start a venture with her life partner, from ideation to releasing a product to market.

Good Pharm founder, Adam Friedler, shares their bootstrapping methodologies, which led to profitability and ultimately the company's successful exit.

Mika Kayt, founder of Outgage, discusses how they pivoted twice in four years before becoming the business they are today, including shifting their model for corporate gifting to B2B.

A deep dive into how Bizzabo began, how the founders reached product-market fit, and the company's various pivots - the last one keeping the company afloat in a post COVID-19 world.

Adi Eckhouse, founder of RealFace, shares her two cents on how to choose a co-founder, pivoting from B2C to B2B, and RealFace’s acquisition by Apple.

Ron Gura, the founder of The Gifts Project, shares his fairytale startup story of how a small, self-motivated team, built a social group gifting platform that quickly got acquired by eBay for $30 million.

The Parametrix team share their ideation journey, their core team values, and how they got to product-market fit without launching a product in the insurance industry.

Hagar Valiano Rips shares how she broke down the gaps within overly bureaucratic industry and built an MVP that democratizes oversized global shipping.

Lumen founder, Daniel Tal, shares the various hacks they did to discover their target audience, while evolving their hardware product over a six year period.

Yotam Cohen sheds light on his thorough process for validating a business idea, raising funds as second-time entrepreneur, and how to get creative with a pitch deck.

Yonatan Raz-Fridman talks about leadership, the ins and outs of finding and hiring the right talent, and how best to let go of team members when it’s simply not a fit.

The story of two unlikely founders that started an online retail business overnight and through it discovered the secrets to a successful partnership.